Everyone has their reasons for wanting to do something in their business. I wanted to host a group giveaway to be able to give back to my audience and build brand awareness at the same time.
My appreciation for the work that goes into an entrepreneur’s life is so strong! The journey from startup to established business is a hustle and it can be really draining. Running a giveaway seemed like a great way to give back to others in the spirit of community over competition.
Solo or Collaborative Giveaway?
I’ve been working behind the scenes for so many years and neglected to grow my own audience. It was a mistake I wish I hadn’t made, but one that I am determined to turn around in 2020!
Reaching out to empowered women in my network, I started to talk about the idea of doing a collaborative giveaway. At first, I didn’t get much interest, so the idea stayed on a shelf for about a year! I even considered running a solo giveaway, but I wanted to be able to make a bigger impact in my first giveaway.
It took a year to take action on my group giveaway
A year later, I still had this idea and desire to run a group giveaway. So, I reached out to my broader network and was delighted when 4 other women said they would join in.
Talking it over with the group of sponsors, we came up with a great set of prizes. Prizes that would really help jumpstart women in business. I created a framework for a giveaway, which helped to get everything lined up.
Now we’re running a gigantic experiment from January to February 2020! It’ll be interesting to see what happens, and I’m excited to create a case study from our group giveaway experience.
To enter the giveaway, click here!