What are Rich Pins?
On Pinterest, rich pins are an enhanced display functionality that provide an improved presentation for your content. Rich pins work by displaying metadata from marked up pages on your website. Once you’ve applied for rich pins, any content on your site with metadata will turn into a rich pin when a user saves it.
Update! Place and movie pins are no longer types of rich pins.
There are four (4) types of rich pins available:
- Product pins
- Recipe pins
- App pins
- Article pins
These pins are pretty self explanatory, and represent some of the more common types of content that you will find through Pinterest. If you add metadata for multiple types of rich pins to your page, the type of pin that appears will be based on priority. The priority of rich pin data is: 1. App Pins, 2. Product Pins, 3. Recipe Pins and 4. Article Pins.
Populate Your Metadata for Rich Pin Success
Metadata is incredibly important for Pinterest, and while it can be a little time consuming to enter all the data the results will be worth it in the end. If you have all the metadata populated for every image on your website when someone goes to pin your images they will auto-populate with the right captions that lead back to your website. If you don’t populate the metadata then all anyone will save is a pretty picture, which doesn’t help to drive traffic back to your site and its products or services.
You can populate your metadata a few different ways, such as through:
- Open Graph meta tags (the easiest way)
- Plug-ins in your content management system
If you’re using WordPress.org it’s really easy to add metadata to Open Graph meta tags through the Yoast SEO plug-in. Not only will you be adding the information that populates rich pin information, you will be optimizing your site to be found by search engines (bonus!).
How to Set Up Your Website for Rich Pins
Technically, three easy steps are required to get set up properly for rich pins. Let’s walk through them together, shall we?
Step 1: Install the Yoast SEO plug-in
You’ll need to install and activate Yoast. After Yoast is activated, go to the Yoast’s “Features” tab. Make sure the “Advanced settings pages” is “Enabled” and that will enable the metadata. Next, click on the “Social” tab within Yoast, and then click on the Facebook tab. Within the Facebook settings “Enable” the Open Graph meta data, then click Save. Be sure to populate the information in the Front page settings information.
STEP 2: Visit the Rich Pin Validator
Once you have the metadata populated for your website you will be able to go through a process of approval to get your rich pins validated. This is worth the time to ensure that your pins are showing up with more information than every other pin on the site. To validate your rich pins click here.
Technical Tip: plug in a link to any blog post on your site (it CANNOT be the link to your homepage). It doesn’t matter which blog post and you only need to do one. Click “validate.”
STEP 3: Apply!
After validating, you should see a message that says “your pin’s been validated!” Then, click “apply now.” A pop up will come up with your website’s domain and “HTML tags” selected. Click “apply now” once again. Congrats, you’re done! That was easy, right?!
Now, you’ll just need to wait for a few days while Pinterest approves your application. Once it’s approved, your pins will all display your website name and icon.
Technical Tip: the icon displayed is your “favicon,” or the little icon that shows up next to your site name in your browser bar. Be sure that the favicon is set properly for your website (found in the site settings of wordpress.org), so that the icon shows your logo or submark for your brand. 512 pixels x 512 pixels is the optimal size for your favicon.