5 Minute Pinterest Audit
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As discussed in my last blog post on Pinterest Rich Pins, these types of pins show the metadata right on the Pin itself. This helps to provide Pinners a richer experience and it helps to increase engagement with your Pins too! It’s easy to set up rich pins on your Showit website — this post will show you how.
There are 4 types of Rich Pins: app, article, product, and recipe Pins. These pin categories represent some of the more common types of content that you will find through Pinterest.
Rich Pins work by displaying metadata from pages on your website. Metadata is a set of data that describes and gives information about other data, and can be passed from website to website, or digital document to digital document.
If you have all the metadata populated for every image on your website when someone goes to pin your images they will auto-populate with the right captions that lead back to your website. If you don’t populate the metadata then all anyone will save is a pretty picture, which doesn’t help to drive traffic back to your site and its products or services.
Once you’ve applied for Rich Pins, any content on your site with metadata will turn into a Rich Pin when a user saves it.
Setting up Rich Pins is a two-step process:
The steps are outlined below, but you can also read more on Pinterest’s support article for the latest information. Pinterest has great educational resources for Pinners!
How to add Pinterest Rich Pins Using the free Yoast plugin in WordPress (The Quickest Way)
If Yoast is not installed on your Showit blog, you can install it by going to Plugins > Add New and search for Yoast. Then you’ll need to install and activate the plugin.
Yoast is one of the approved plugins you can use with Showit.
First, make sure that Open Graph is enabled in the Yoast plugin. To get there, log into your WordPress admin and click on the Yoast plugin:
After, go to the Pinterest tab and add your Pinterest confirmation:
Pro Tip: You can pull your Pinterest confirmation (aka the Pinterest tag) from the Conversions menu in the Pinterest Ads menu. If you’ve never set up a Pinterest tag before, follow these steps:
Make sure you go to the Facebook tab to ensure the Open Graph is Enabled, then save:
How to add Pinterest Rich Pins Using HTML Code (The Longest Way)
Just like how you can custom code the Facebook pixel into your website, you can also custom code the Pinterest pixel into your website.
If you decide to go this route, you’ll need to add the code to every page of your website. It can be time-consuming and may not track all the data of your users if you miss a page.
From the Showit app, you’ll add the Pinterest tag to your Advanced Settings in the Custom Head HTML box. Click on the box and it’ll pop up to allow you to paste in the full code.
Once you’ve added the Pinterest tag to all of your pages, hit the Showit Publish button to save it.
I like to wait a bit before moving to the next step to be sure the servers have all spoken to each other. To do a quick check to see if your Pinterest tag saved properly and is firing properly you can use the Pinterest tag helper in Google Chrome.
Important Note: You only need to validate 1 blog post URL to apply for Rich Pins on your entire domain. There is no need to submit all of your URLs.
Next, go to the Pinterest Rich Pin Validator tool ( https://developers.pinterest.com/tools/url-debugger/ ) and enter a URL to a blog post that contains Rich Pin data.
Then, the validator will run and you will see a validation confirmation and apply now link.
You will need to verify that the domain name is correct.
Next, choose HTML and click “Apply Now”.
If your Rich Pin metadata hasn’t been set up correctly, you’ll see a message like this:
If your Rich Pin metadata has been set up correctly, you’ll see a message like this:
Hint: If you scroll down, you will see a sample of the information available for rich pins.
Last, you will see a confirmation that your application was processed. Pinterest may also contact you after reviewing your site. The confirmation of the data fetched from your site looks like this and appears below the web page section that shows that your Rich Pins are enabled:
Pinterest Rich Pins are quick and easy to set up! Make sure you keep your metadata updated across your whole site, including your web pages and images and that’ll keep your Pinterest pins nice and information-packed for awesome SEO results!
Not using Showit?
Check out my other posts: