5 Minute Pinterest Audit
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As discussed in my other blog post on Pinterest Rich Pins, these type of pins show the metadata right on the Pin itself. This helps to provide Pinners a richer experience and it helps to increase engagement with your Pins too!
They include extra information, like a product price and your site title, and you may also see an increased distribution of your Rich Pins across Pinterest.
There are 4 types of Rich Pins: app, article, product and recipe Pins. These pin categories represent some of the more common types of content that you will find through Pinterest.
After connecting your Pinterest account to Squarespace, Pins of images from your products and blog posts will automatically be Rich Pins.
Setting up Rich Pins is a two-step process:
Note: It can take a moment for Pinterest to verify your site. If you had a different website URL on your Pinterest profile before this, an error message will display. To fix the issue, add the correct URL to your Pinterest profile.
To display a social icon:
To help visitors share your content on Pinterest, you can add a Pinterest Share button to the following content:
Note: Pinterest only appears as a sharing option if the item has a thumbnail image.
Important Note: You only need to validate 1 blog post URL to apply for Rich Pins on your entire domain. There is no need to submit all of your URLs.
Next, go to the Pinterest Rich Pin Validator tool ( https://developers.pinterest.com/tools/url-debugger/ ) and enter a URL to a blog post that contains Rich Pin data.
Then, the validator will run and you will see a validation confirmation and apply now link.
You will need to verify that the domain name is correct.
Next, choose HTML and click “Apply Now”.
If your Rich Pin metadata hasn’t been set up correctly, you’ll see a message like this:
If your Rich Pin metadata has been set up correctly, you’ll see a message like this:
Hint: If you scroll down, you will see a sample of the information available for rich pins.
Last, you will see a confirmation that your application was processed. Pinterest may also contact you after reviewing your site. The confirmation of the data fetched from your site looks like this and appears below the web page section that shows that your Rich Pins are enabled:
Pinterest Rich Pins are quick and easy to set up! Make sure you keep your metadata updated across your whole site, including your web pages and images and that’ll keep your Pinterest pins nice and information-packed for awesome SEO results!
If you’re not using Squarespace, check out my other post on how to set up Rich Pins on a WordPress.org blog or on a Showit blog!