46 Terms You Should Know About Pinterest Promoted Pin Conversions

46 Terms You Should Know About Pinterest Promoted Pin Conversions She's Got Vision Pinterest Strategy

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Why do I need to know about Pinterest promoted pin conversions before I start running ads? 

 

When you’re running ads on any social media platform there are always a few terms that you absolutely need to know to fully understand how to get the most out of the ads you run. Pinterest is no exception.

 

Pinterest is where people discover new ideas and find inspiration to do the things they love! It serves as a virtual pin board where you can collect and save ideas you love on just about anything, from recipes to fashion to cars to gift ideas. If you want a little more info on what Pinterest is, check out my blog post that covers just that!

 

If you need an understanding of a few key phrases involved with running Pinterest promoted Pins, you can get to know them through this blog post.  I also did a post where I covered the key phrases you need to know about Pinterest, check it out!

 

There are 5 different type of Pinterest conversions:

  1. Page visit conversions
  2. Sign up conversions
  3. Checkout conversions
  4. Custom conversions
  5. Cross-device conversions

 

Each of these conversions has different pieces that you should understand to get the most out of using each one.

 

This post breaks down the type of Pinterest conversion with a section that covers all the phrases that you should know before using each one. Let’s get started!

Page visit conversions

 

    1. Website page visit: The number of times a page was visited on your website from a Promoted Pin and repins of that Promoted Pin. Includes website page visits from clicks, engagements and views.
    2. Website page visit – clicks: Page visits traced back to when somebody clicked a Promoted Pin and continued to your site, leaving Pinterest.
    3. Website page visit – engagements: Page visits traced back to times when people repinned or clicked your Promoted Pin to see it close up, staying on Pinterest.
    4. Website page visit – views: Page visits traced back to when somebody saw your Promoted Pin.
    5. Conversion value from website page visit: The total value of page visits on your website from your Promoted Pin and repins of your Promoted Pin. This is based on the value assigned to the page visit in your Pinterest conversion tag.
    6. Conversion value from website page visit – clicks: The value of page visits on your website traced back to when somebody clicked a Promoted Pin and continued to your site, leaving Pinterest.
    7. Conversion value from website page visit – engagements: The value of page visits on your website traced back to times when people repinned or clicked your Promoted Pin to see it close up, staying on Pinterest.
    8. Conversion value from website page visit – views: The value of page visits on your website traced back to times when somebody saw your Promoted Pin.
    9. Website page visit CPA: The average cost of a website page visit. (spend/total number of website page visits)

Signup conversions:

 

    1. Website signup: The number of signups on your website from a Promoted Pin and repins of that Promoted Pin. Includes website signups from clicks, engagements and views.
    2. Website signup – clicks: Signups traced back to when somebody clicked a Promoted Pin and continued to your site, leaving Pinterest.
    3. Website signup – engagements: Signups traced back to times when people repinned or clicked your Promoted Pin to see it close­ up, staying on Pinterest.
    4. Website signup – views: Signups traced back to when somebody saw your Promoted Pin.
    5. Conversion value from website signup: The total value of signups on your website from your Promoted Pin and repins of your Promoted Pin. This is based on the value assigned to the signup in your Pinterest conversion tag.
    6. Conversion value from website signup – clicks: The value of signups on your website traced back to when somebody clicked a Promoted Pin and continued to your site, leaving Pinterest.
    7. Conversion value from website signup – engagements: The value of signups on your website traced back to times when people repinned or clicked your Promoted Pin to see it close up, staying on Pinterest.
    8. Conversion value from website signup – views: The value of signups on your website traced back to times when somebody saw your Promoted Pin.
    9. Website signup CPA: The average cost of a website signup (spend/total number of website signups).

Checkout conversions:

 

    1. Website checkout: The number of checkouts on your website from a Promoted Pin and repins of that Promoted Pin. Includes website checkouts from clicks, engagements and views.
    2. Website checkout – clicks: Checkouts traced back to when somebody clicked a Promoted Pin and continued to your site, leaving Pinterest.
    3. Website checkout – engagements: Checkouts traced back to times when people repinned or clicked your Promoted Pin to see it close up, staying on Pinterest.
    4. Website checkout – views: Checkouts traced back to when somebody saw your Promoted Pin.
    5. Conversion value from website checkout: The total value of checkouts on your website from your Promoted Pin and repins of your Promoted Pin. This is based on the value assigned to the checkout in your Pinterest conversion tag.
    6. Conversion value from website checkout – clicks: The value of checkouts on your website traced back to when somebody clicked a Promoted Pin and continued to your site, leaving Pinterest.
    7. Conversion value from website checkout – engagements: The value of checkouts on your website traced back to times when people repinned or clicked your Promoted Pin to see it close up, staying on Pinterest.
    8. Conversion value from website checkout – views: The value of checkouts on your website traced back to times when somebody saw your Promoted Pin.
    9. Website checkout CPA: The average cost of a website checkout (spend/total number of website checkouts). 

Custom conversions:

 

    1. Website custom: The number of custom conversions on your website from a Promoted Pin and repins of that Promoted Pin. Includes custom conversions from clicks, engagements and views.
    2. Website custom – clicks: Custom conversions traced back to when somebody clicked a Promoted Pin and continued to your site, leaving Pinterest.
    3. Website custom – engagements: Custom conversions traced back to times when people repinned or clicked your Promoted Pin to see it close­ up, staying on Pinterest.
    4. Website custom – views: Custom conversions traced back to when somebody saw your Promoted Pin.
    5. Conversion value from website custom: The total value of custom conversions on your website from your Promoted Pin and repins of your Promoted Pin. This is based on the value to the custom conversion event in your Pinterest conversion tag.   
    6. Conversion value from website custom – clicks: The value of custom conversions on your website traced back to when somebody clicked a Promoted Pin and continued to your site, leaving Pinterest.   
    7. Conversion value from website custom – engagements: The value of custom conversions on your website traced back to times when people repinned or clicked your Promoted Pin to see it close up, staying on Pinterest.
    8. Conversion value from website custom – view: The value of custom conversions on your website traced back to times when somebody saw your Promoted Pin.
    9. Website custom CPA: The average cost of a website custom conversion. (spend/total umber of website custom conversions)

Cross-device conversions:

 

  1. % cross-device website conversions: The percent of website conversions that included cross-device behavior from Pinners.     
  2. Desktop action to Desktop conversion: A Pinterest action took place on a desktop computer and led to a conversion on desktop.
  3. Desktop action to mobile conversion: A Pinterest action took place on a desktop computer and led to a conversion on mobile.   
  4. Desktop action to tablet conversion: A Pinterest action took place on a desktop computer and led to a conversion on a tablet.   
  5. Mobile action to desktop conversion: A Pinterest action took place on a mobile phone and led to a conversion on desktop.
  6. Mobile action to mobile conversion: A Pinterest action took place on a mobile phone and led to a conversion on mobile.
  7. Mobile action to tablet conversion: A Pinterest action took place on a mobile phone and led to a conversion on a tablet.  
  8. Tablet action to desktop conversion: A Pinterest action took place on a tablet and led to a conversion on desktop.
  9. Tablet action to mobile conversion: A Pinterest action took place on a tablet and led to a conversion on mobile.
  10. Tablet action to tablet conversion: A Pinterest action took place on a tablet and led to a conversion on a tablet.

References:

Pinterest. (2018). All about pinterest | Help center. Retrieved from https://help.pinterest.com/en/guide/all-about-pinterest.

Pinterest. (2018). Ads reporting | Help center. Retrieved from https://help.pinterest.com/en/ad-reporting.

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