5 Minute Pinterest Audit
We help business owners welcome new people into their audience daily, create quality content, and generate more revenue through Facebook and Pinterest ads.
Pin me for later
What the Heck is a Pincode Anyway?
Pincodes are FREE visual marketing tools, which help customers discover your products and your brand. And they’re really easy to set up and use as long as you have a Pinterest business account.
Introduced by Pinterest in November 2017, they direct customers straight to your Pinterest page or Pinterest board, showcasing your brand and your products. No need to send a link or explain how to find you on Pinterest, simply give them a Pincode!
Basically, they are like a link or a URL to your Pinterest, except that you don’t click on it. Pincodes are images that link directly to either your Pinterest business profile or one of your Pinterest boards.
You can create as many different Pincodes as you like. You can select any image from your chosen board to appear inside the circle of coloured dots, as long as you own the rights to the image.
Pincodes work in a similar way to QR codes. At the bottom of the Pincode are instructions on how to scan the image. You simply open your Pinterest app on your iPhone or Android phone (not available on tablets), tap the camera icon (aka Pinterest Lens) to the right of the search bar and point it at the Pincode. Pinterest then takes you directly to the board or profile behind the Pincode.
Tip: if you have a newer model mobile that uses long presses, you can simply long press the Pinterest icon, choose Pinterest Lens and point it at the image.
Here are some of the awesome ways you can use Pincodes to engage your current and potential customers:
Tip: Before printing a whole batch of Pincodes, do a test print to make sure the paper or card you use allows the Pincodes to be scanned properly, so that they go directly to your Pinterest profile or boards. Some textured surfaces may distort the Pincode, making it not scannable.
There are only a few steps to create Pincodes for your Pinterest boards. Let’s go!
Creating a Pincode for your Pinterest profile is even easier than creating one for your Pinterest boards!
If you enjoyed this post, use your Pinterest Lens to find and follow me on Pinterest for regular Pinterest tips and advice. 😉