5 Minute Pinterest Audit
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It’s no secret that DIY is a hot topic on Pinterest. One lifestyle blogger took her love of DIY and home décor and turned it into a snowball of website traffic from Pinterest that produces regular passive income to support her family – looping pins is a huge part of making that happen.
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The biggest thing I tell my clients is that they really need to know their audience. Know what their needs are – what problems are they trying to solve? How can you help them solve that problem? What do they love? What are they interested in? How old are they and where do they live? Do they have pets? Kids? A love of travel?
I know a lot of this might seem crazy and abstract, but I kid you not, it’s the way to marketing and business success. You need to know who you want to reach before you can start to figure out how to reach them.
One lifestyle blogger I work with knows who she wants to reach – women in the Southern United States with a unique personality and a love of DIY and farmhouse décor. She calls them people who know how to get their inner freak on. In case you couldn’t tell, she’s a tad direct and I love it!
I have a unique personality myself – I’m a crazy meld of creative and analytical with a disturbing love of puns and deadpan humor. Own who you are, and the rest will fall into place – your people will search you out and it’ll be a match made in heaven.
Knowing her audience, this lifestyle blogger client created content just for them by doing projects for her family and documenting every bit of the process. When an entryway needed new paint and functionality, she created a vision board, then a shopping list, and then a renovation or redecoration. All that was featured in a blog post, and then shared out on social media – first to Pinterest, then Instagram and Facebook.
Her audience slowly grew over time, and word spread that she was an awesome DIY resource for home décor enthusiasts. The more content she created, the more people ate it up. So, she added in affiliate products, a shop and some ad streams too. And voila, passive income became possible!
Over time, it became super clear that her audience was all over this thing called Pinterest. So, she started to learn more about Pinterest and created pins to showcase her blog posts. This really helped improve her reach!
But, she couldn’t keep up with it all working all by herself, so she sought some help and searched for a Pinterest manager.
Hiring a Pinterest manager helped her have more time to create new content, and to work on developing products her audience would love. That’s a huge benefit for any business owner, and a great way to avoid the overwhelm that comes with trying to keep up with all the changes Pinterest rolls out.
The cornerstone of the strategy for this DIY blogger is something called pin looping. That’s where you take a pin and schedule it to be re-pinned to additional boards that fit the topic over time.
This is most commonly done with group boards and Tailwind Tribes. Looping allows you to schedule out promotional content in advance and get it in front of new audiences when they’re online.
The biggest mistake that people make is scheduling the same pin to the same boards over and over again, or scheduling it to reach every single group board and tribe at the exact same time on the same day.
There’s nothing worse than going into the same group boards and tribes and discovering that people have pinned the same content over and over again. That’s the quickest way to get me to avoid all your content entirely, no matter how well it fits with my audience or the audiences of my clients.
The best way to loop pins is to set up board lists on Tailwind that fit the categories you blog about. For example, you may blog about wedding planning advice, so you would have categories like wedding photography, DIY wedding projects, and wedding tips. Each of these categories will have subcategories – wedding photography could have subcategories like engagement photos, bridal party photos, and reception photos.
Figure out what your subcategories are and what boards fit those categories. Then save the boards that fit together in a board list on Tailwind. You can include your own boards and group boards in this list.
When you go to save a pin insert the board list name, so that it populates the pin with all the boards at once. This will save you time! If there are any boards that don’t really fit, remove them now.
Next, select the interval at the bottom of the pin. I like to use an odd numbered interval, so that the pin is getting saved on different days of the week at an optimized time (tip: select optimized instead of open time slots to let Tailwind work its magic). Example, I choose every 15 days instead of 14 – avoiding every 7 days allows me to make sure that the pins are getting saved on different days of the week.
Once your interval is set up, and you’ve double checked that the URL is correctly linking to where you want it to go, hit schedule. Tailwind will add the pin to the queue for each and every board at the interval you set up.
If you’re pinning the same topic at the same time for multiple pins you’ll need to make sure that you’re pinning to different boards on different days. Here’s a quick tip for how to do that using Tailwind’s board lists!
You’ll select the board list the way you did above, but you’ll remove the top board and then add it to the bottom of the list. Here’s an example:
My looping board list is called “Bride” and the boards include:
For the first pin I’d leave the board list as is.
For the second pin I’d remove the top board and put it at the bottom. The new list looks like this:
I’d set the interval for an optimized time, and hit schedule. This will ensure that my two pins on the exact same topic (they’ll have different images and may go to a different link) are scheduled to save on different days to different boards. This prevents me saving the same thing on the same days and flooding Pinterest with one topic.
If I’m scheduling multiple pins on the same topic I’ll populate all the board lists and save the drafts as I go. Then I’ll do the same for pins on a different topic. When I’m all done completing the details for my drafts I’ll go in and schedule a pin on one topic. Then I’ll schedule the next topic, and then include some pins from tribes. I’ll repeat the cycle until all the pins are scheduled out.
An alternate method is to schedule the pins on one topic, then another, make sure they are spaced out to allow room for others content and then “lock” them into place. This will leave gaps in your schedule for you to pin others’ content, and you can save from Tribes without jumping around too much.
FInd what works best for you and how you like to pin. This will help you to figure out what method saves you time, and fits how you like to work.
Now that you understand how to do pin looping the right way to avoid being spammy on Pinterest, let’s look at how pin looping helped this DIY Blogger client’s performance on Pinterest.
When she first started working with me she had a consistent 4.6 Million average monthly viewers. After 7 months of working with me she was up to 8.06 Million average monthly viewers. She had grown to 75,000+ followers, and received a total of 1.3 Million repins with a 100% engagement rate according to Tailwind.
That’s a fantastic pattern of growth from consistent pinning and figuring out what worked best for her unique audience. Leaning into what the audience liked, and what they were drawn to helped this DIY Blogger’s growth to explode and remain steady in terms of growth week over week and month to month.