From start to finish, it’s really easy to add a Facebook Pixel to Showit. Adding the Facebook Pixel to Showit will help you collect data on your website’s visitors before you’re ready to run ads, so that you can better optimize your ads when you are ready to run them!

How to sign-up for a Facebook Business Manager Account

If you don’t have a Facebook Business Manager, you will need to create one to create a Facebook pixel.

1. Go to business.facebook.com (you’ll need to have a personal Facebook account).
2. Follow the prompts for adding your business.
3. Select Business Settings from the navigation.
4. Under Accounts, add your Facebook Page and Ad Account.
5. Under Data Sources, add your Facebook pixel to your Ad Account.

To be able to run ads, you’ll want to make sure your Facebook Page, Ad Account, and Facebook Pixel are set-up within your Business Manager Account. If you use Instagram, you’ll also want to set up Instagram within your Business Manager too.

Here’s the steps to Add a Facebook Pixel to Showit

1. Login to your Facebook Business Manager Account.
2. If you haven’t created a Facebook Pixel, go to the navigation > All Tools > Events Manager > Pixels > Add Data Source.
3. If you have created a pixel, go to the navigation > All Tools > Events Manager > Pixels and select Set-Up.
4. Select Manually Install the Code Yourself, and copy the code to your clipboard.
5. Open the Showit app, and select the page you want to add the Pixel.
6. Find Custom Head HTML under Advanced Settings. Paste the code into the Custom Head HTML box on every page you want to add the pixel.
7. Publish the changes to your Showit website.
8. Go back to Facebook and select Send Test Traffic to your website to test that it’s set-up properly.

Don’t forget to pixel your blog!

To add a Facebook Pixel to your Showit website’s blog posts, you will need to install the page view pixel on the blog page template and the blog post template in the Custom Head HTML box.

Don’t forget to add Facebook Pixel Event Codes!

On thank you pages after people opt-in to your lead magnets or make a purchase, you will need to install the event code to trigger those events in the Custom Head HTML box underneath the Facebook pixel standard event code (also referred to as the page view code).

My recommendation is to use the Lead event code on your lead magnet thank you pages, and the Purchase event code on your post-purchase thank you pages.

If you use complex forms, the Complete Registration event is a great one to use.

Speed Up your Website to get the Facebook Pixel to work Properly

Pro Tip: If your Showit website is not optimized to load quickly, then your Facebook pixel may not fire correctly. Using a tool like Google’s PageSpeed Insights (it’s free) will help you to know what images need to be optimized and other performance improvements you can make to each page to get it to load faster.

Your goal should be to make the PageSpeed results hit green (best performance) to ensure that your Showit website will load quickly and smoothly when you run ads.