Facebook Ad Metrics You
Should Watch

There are a whole bunch of different metrics you could be tracking, depending on what your marketing goals are there are a handful of metrics that you should be watching.

I've been running ads for over 10 years and I keep this sheet as a reference on my desk every single day. It's a quick reminder of what to watch for and what you can do to fix it. 

Inside this guide you'll learn all the FB metrics that should be on your watchlist.