31 Essential Pinterest Phrases You Need to Know - shesgotvision.com

31 Essential Pinterest Phrases You Need to Know

Why do you need to know Pinterest phrases, anyway?

With any social media platform there are always a few terms that you just need to know to fully understand what the heck is going on. Pinterest is no exception – there are some essential Pinterest phrases you need to know to understand the platform and how to use it for business or blogging.


31 Essential Pinterest Phrases You Need to Know She's Got Vision Pinterest Strategy

Pin me for later

Download the FREE 5 Minute Pinterest Audit!


What is Pinterest?

Pinterest is where people discover new ideas and find inspiration to do the things they love! It serves as a virtual pin board where you can collect and save ideas you love on just about anything, from recipes to fashion to cars to gift ideas. If you want a little more info on what Pinterest is, check out my blog post that covers just that!

If you’re new to Pinterest or if you don’t use all of the features, some of the Pinterest phrases that go flying around the internet might not make a whole lot of sense. Well, today we’re here to get y’all a little clarity on all those Pinterest phrases!

Let’s go over the top Pinterest phrases

Hint: you should know these to get the most out of your Pinterest experience.

  1. Pin
    • Pins are ideas that help you get creative or try something new, whether you’re planning a trip or collecting home decor ideas. So, that means Pins are ideas people find and save from around the web. Each Pin links back to the website it was saved from. If you click through the Pin you can learn more about it—like how to make it or where to buy it.
  2. Board
    • Boards keep your ideas organized. So, Pins are saved to boards, keeping your ideas easy to find. Name your boards whatever you want and arrange them in any order you like. Oh! You can add other people to your boards too! Friends who save Pins together, stay together!
  3. Board Sections
    • Boards have sections to help organize your ideas. You can create multiple sections within a board to help make sub-topics easier to find. For example, on a recipe board I have sections for beverages, main courses, side dishes, appetizers and desserts. This makes it a lot easier to find what I’m looking for, especially when I’m in a hurry.
  4. Secret Boards
    • Secret boards are perfect for planning surprises or collecting gift ideas. Only you (and anyone you add to the secret board) can see the Pins saved.
  5. The Save Button
    • The Save button does exactly that—it saves your ideas and Pins! As you discover Pins you’re interested in, save them to your boards by clicking on the red Save button.
  6. The Send Button
    • It’s easy to share ideas with other people. By sending Pins to your friends, you can turn a solo trip into a group trip! You can send Pins by sharing them to social media, sending them to someone’s email address or through the messaging feature right on Pinterest.
  7. Home Feed
    • Your home feed shows the Pins saved by the people, topics and boards you choose to follow. We also sometimes show you Pins inspired by your boards or recent activity to help you find ideas you might like.
  8. Profile
    • In your profile, you can find all the Pins you save, boards you create and Pins you try. You can also find who’s following you and everyone you’re following, including boards and topics. Anyone can see your profile, but your secret boards will stay hidden.  When you create an account we’ll make a username for you, but personalize your profile by updating your username, adding a photo and creating a bio.
  9. Pinning
    • When you save Pins from your website or other places online you are pinning those ideas to Pinterest. Remember how we said Pinterest is a giant pin board? That’s where this fun term for saving comes from!
  10. Pinner
    • Anyone who saves Pins to Pinterest is called a pinner.
  11. Repin
    • Someone who takes your pin and saves it to one of their boards has just repinned it. They’ve essentially made a copy of the Pin for their own virtual pin board.
  12. Following
    • Follow topics, people and boards you’re passionate about to personalize your home feed. When you follow something, their Pins make up the majority of your home feed so be sure to follow what you love or people who inspire you.
  13. Follower
    • Someone who follows another person’s profile, boards or topics. So, someone who follows your profile is called your follower.
  14. Unfollow
    • You can stop following topics, people and boards at any time. Where you once clicked the follow button, simply click where it says unfollow! It’s that easy! Unfollowing boards prevents new Pins from showing in your home feed, but you might see some old Pins for a while. That’s totally okay, and they’ll go away eventually.
  15. Discovering or Exploring Things on Pinterest
    • Explore new ideas by searching for Pins, people, or boards. We’ll guide your search by showing different keywords to add to your search, making discovering ideas easy to do. You can also point your camera and take a photo of anything, from cars to art, for a visual search, and we’ll show you different ideas related to the image–giving you endless possibilities! To find even more of what you love, check out your home feed to see what the people you’re following are saving.
  16. Comment
    • If you’ve got something good to say about a Pin, leave a comment. There’s a 500-character limit on comments. I recommend keeping them short and sweet! Pinterest made some changes to the way comments work. Now, comments will show on all versions of a Pin. Comments on Secret boards and Group boards will stay the same, but comments on individual boards have been refreshed.
  17. Mention
    • You can @mention someone on Pinterest to notify them of something. In the description or in a comment type @ and the Pinterest username and you will see their names in suggested potential matches. Tip: you have to be following at least one board belonging to the user to mention them in a comment or description.
  18. Hashtag
    • A hashtag is a way to search for a topic. On Pinterest you use hashtags that are descriptive, like #fashion, #travel, #business.
  19. Promoted Pins
    • Promoted Pins are Pins that businesses pay to appear where you’re more likely to notice them. The Promoted Pins you see are based on your interests and things you do on Pinterest, or because you visited an advertiser’s site or app.
  20. Buyable Pins
    • A buyable pin is a pin that allows you to make a purchase without leaving Pinterest. If you’re in the U.S. and have an iPhone, iPad or Android device, you’ll be able to make a purchase without leaving the app.
  21. Rich Pins
    • Rich Pins provide more context about an idea because they show extra information directly on a Pin. There are four types of Rich Pins: app, product, recipe and article. Read more about rich pins and how to set them up in this blog post.
  22. Product Pins
    • Product Pins make shopping easier. They include real-time pricing, availability and where to buy your product.
  23. Recipe Pins
    • Recipe Pins get cooks excited with all the right info: ingredients, cooking times and serving sizes.
  24. Article Pins
    • Article Pins help Pinners save stories that matter to them. Each Article Pin shows a headline, author and story description.
  25. App Pins
    • These Pins show an install button so people can download your app without leaving Pinterest. For now, App Pins are only compatible with iOS.
  26. Pin It Button (aka the Save button)
    • The Save button is the best way for your business to get discovered on Pinterest. When you add the Save button to your site’s pages, your customers can save things they like to Pinterest, which means even more people can find those things.
  27. Pin Stats
    • You can easily review basic performance metrics right on your Pins. Pin stats aggregate all of the ways people have interacted your content across Pinterest. Pin stats gives you insights into how your Pins are performing, allowing to optimize your strategy quickly.
    • To view your Pin stats, make sure you have a business profile and have claimed your website. You’ll see stats on all Pins that you have saved, and these stats are visible only to you.
    • Tap a Pin to see your Pin stats. At the top of the screen, you’ll see the impressions, saves, and clicks from the past 30 days. Tap See more stats to see all the metrics for your Pin, and to toggle between different date range options (30 days, 7 days, 24 hours). You’ll also see the kinds of boards people are saving your Pin to, which you can use to see how other Pinners are thinking about your Pins.
  28. Impressions
    • The number of times your Pin was seen on Pinterest
  29. Closeups
    • The number of times people tapped or clicked on your Pin for a closer look
  30. Saves
    • The number of times people saved your Pin to a board
  31. Clicks
    • The number of times people clicked through your site

If you’re looking to get into using promoted Pins, check out the post I did covering the Pinterest phrases you should know before you start running promoted Pins! It helps you understand all of the advertising related Pinterest phrases before you get lost trying to navigate the Pinterest ad dashboard. 


Pinterest. (2018). All about pinterest | Help center. Retrieved from https://help.pinterest.com/en/guide/all-about-pinterest.


Share This Post :

Leave a Reply

Your email address will not be published. Required fields are marked *

Tried & True Resources

Use them, love them, Highly recommend them!

*please note that these are affiliate links and we will get a small percentage of purchases made through these links. Thank you for your support!

free haute stock images


Powered by Creative Market

what's your

Get the checklist!

Pinterest  profile like?

learn how to benefit most from your pinterest marketing