There are so many marketing myths we could go on for weeks! Instead of tackling them all and bring you to tears, we’ll address a few of the most common ones. Those do the most damage anyway.

What’s a marketing myth?

A marketing myth is a thing most experts know is wrong but which we somehow keep believing as “folk-knowledge” about marketing, selling, or advertising for your business.

Why do we believe marketing myths?

Our beliefs shape the decisions we make, so when we believe in things that are wrong about marketing it can lead to some really poor decisions that have a negative impact on your business.

In this rapidly evolving digital world, there are certain marketing myths that could be holding you back. We tend to believe in these myths because of poor information, outdated information, or someone like an expert who honestly believes they know this information to be true but they’re working with bad information and passing it on to other people.

Debunking marketing myths on the marketing and cocktails podcast

In episode 002 of the Marketing and Cocktails podcast we covered these marketing myths:

1. What is content?
2. You don’t need a marketing plan

Listen to episode 002 of the Marketing and Cocktails podcast to continue learning more!

Download the show notes for episode 002 by clicking on this link.

If you missed part 1 of the series, you can catch it here!

Don’t forget to leave us a review on iTunes to let us know what you thought of this episode!