5 Minute Pinterest Audit
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Interactive stories ads are an awesome feature to use for business. Let’s take a look at how you can incorporate this feature into your marketing strategy!
According to Instagram, 500 million Instagram accounts are using Instagram Stories every day. Fullscreen, ephemeral and native stories are helping businesses tell bigger, faster and stronger brand stories.
Interactive elements, like polls and questions, bring people closer together by enabling direct participation in the shared expression. Instagram also said that 60% of businesses on Instagram Stories use an interactive element in their organic story – hashtag, @mention or poll sticker – every single month.
Starting in March 2019, Instagram brought the organic features we love to Facebook ads too! Now, businesses can engage with audiences beyond their followers by using interactive elements in stories ads, starting with the polling sticker.
Interactivity adds a whole new dimension to the world of stories ads on Instagram that help bring people closer to brands. Interactive ads on Instagram Stories, allow businesses to be more engaging and playful in order to build better connections.
Not only do they help stories ads stand out, but they can generate more impact for your campaigns by encouraging people to watch longer. When the feature was being beta tested on Instagram, 9 out of 10 beta campaigns found that the polling sticker increased 3-second video views. That’s a pretty great start for a brand new feature!
Facebook advertisers in the beta launch have seen success using the polling sticker in ads. Brands like Dunkin’ Donuts achieved a 20% lower cost-per-video-view using the polling sticker, and Next Games’ polling ad drove 40% more app installs. Whoa!
Creating an interactive stories ad is simple!
You will have to use a single card that is 9:16 ratio creative for your ad format. No other format will work at this time.
After creating a polling sticker ad in Ads Manager, you’ll be able to see the following insights on how people interacted with your poll:
These metrics can be viewed in Ads Manager alongside all other ad metrics that are typically reported for Instagram Stories Ads.
You can view additional metrics related to Instagram from the table at the bottom of the same page.
To see more results directly related to Instagram, click the Columns dropdown. You can choose additional columns from the list or click Customize Columns to add additional ad metrics to the table.
Try out the polling sticker to co-create a product, spark a conversation with your community, crowdsource insights for product development, gamify your ad or run a contest!
Facebook. (2020). Create instagram polling sticker in ads manager | Faceboook business help centre. Retrieved February 21, 2020, from https://www.facebook.com/business/help/292906701405923?id=1997185213680277
Facebook. (2020). View metrics related to instagram ads on ads manager | Faceboook business help centre. Retrieved February 21, 2020, from https://www.facebook.com/business/help/959491960754687?id=1997185213680277
Instagram. (2019). Drive possibilities with instagram stories ads | instagram for business. Retrieved July 8, 2019, from https://business.instagram.com/a/stories/overview?ref=igb_blog
Instagram. (2019). Dunkin instagram ads case study | instagram business | instagram for business. Retrieved July 8, 2019, from https://business.instagram.com/success/dunkin.
Instagram. (2019). Interactive stories ads: connect with customers through interactions | instagram for business. Retrieved July 8, 2019, from https://business.instagram.com/blog/bringing-interactivity-to-instagram-stories-ads/