5 Minute Pinterest Audit
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I’ve heard so many people talk about the death of blogging, yet people are still doing it as a form of content marketing. I think the way we blog has changed a bit.
It’s like people have a purpose now – to showcase their skills, help people learn or understand something, or to sell a product or service, for instance. The length of what they want to say can vary, and where they post it may be different, but they blog with passion and with an outcome in mind.
With people still blogging and feeling pressured to come up with new content all the time it’s understandable that the frequency of blogging has changed a bit for some people.
It can take longer to put together a quality post, so they go out less often, and that’s okay! I think people are overthinking content marketing and content generation a bit in some cases. I know blogging and creating a content marketing plan can seem intimidating, but it’s easier than you think!
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I’ve heard some people say that they feel they need to come up with something original to blog about, then something for Facebook, and something else for Instagram, for Pinterest, Twitter, and so on.
That’s true, but those original posts don’t have to happen all at once.
It’s totally okay to publish a blog post, create a post for each social media channel you operate on, and then push it out on the same day or in the same week. That’s called promotion; essentially promoting the blog post, which is showcasing whatever you want to highlight for your audience with or without a call to action or added value, like an opt in.
Again, that’s promotion, and it’s acceptable, because most of your audience is likely to have missed the post the first time it went out. Or they saw it, but the content didn’t draw them in enough to read it or act on it.
Saying the same thing in a new way is like testing out a message to see if the other person will hear it that time. And on social media, that needs to happen more often than most people think.
Just don’t overdo it, that annoys the hell out of most people.
Content marketing tip: when you’re planning out ideas and developing blog posts draft out your social media ideas at the same time. That makes it easier to come up with content for social media when you need it.
It’s also a great way for you to see what worked best, and what didn’t, so you can create more of what works best to reach your audience more often.
I’ve heard different opinions from different people about how they like to consume content. Everybody is different. That means different things might work at different times for different people.
For example, I’ve heard some people say they love reading blog posts. It’s their favourite way to learn something new. These people are text-based learners, they read it and absorb it.
Other people love videos. They can watch one while they do something else or listen in and look when it sounds interesting. They’re likely visual learners, so seeing something memorable works best to help them learn.
The third group of people are also visual, but they love pictures. Pictures can come with or without captions. It all depends on what they are looking at; infographics and images with text overlays don’t need a caption as much as straight images do.
And a fourth group of people love podcasts. They consume them faster than a bag of M&Ms on their desk. Listening to things is their way of learning, and podcasts are mobile friendly (bonus!).
Well, now you might be feeling a little overwhelmed. Don’t be! There’s a way to do more with less!
Because different people learn things in different ways it makes sense that you’re going to reach different people with different types of posts. I’m of the belief that a blog post idea can be used at least 4 to 6 times. Sounds crazy, right? Well, it’s not as crazy as you think. Let’s see how this idea works for 5 different ways to repurpose your content:
One: You write a blog post in text format, like this one, and you promote it on social media. That’s one time using this idea for content.
Two: Then, a few weeks or months out you decide to use that idea to create a video. You may shorten the content and make a few quick videos, or add to it, whichever makes the most sense for what your audience enjoys. That’s two times using this idea for content.
Three: Down the road you decide to highlight your points using images. So you create a slideshow or break up the bulky text with infographics and charts to make your point. That’s three times using this idea for content.
Four: Awhile later you decide to use that idea to create a podcast. So, you record a cool audio version of your post and add some background music to add interest. That’s four times using this idea for content.
Five: Technically, you could update the post with new information or add more value in some way. Refreshing the post and expanding on it in a way that helps your audience solve their problem is beneficial for your audience and helps to showcase your expertise. So, that means this idea could be used five times for creating content.
Now, doesn’t that make blogging and social media feel a whole lot less overwhelming?
I have so many people asking me how they can possibly come up with enough ideas to last an entire year of blogging or managing social media or creating videos. The 5 uses per post method helps, but it doesn’t come up with the ideas for you. Wouldn’t it be nice if ideas flowed all the time? Well, babe, they can!
I keep track of new ideas all the time. For instance, I jot them down as they come each and every day. I developed a content tracker and planner, so that I can use it on the go on my phone or from my laptop. If I’m in a big rush, but still want to capture an idea I use the reminders app on my phone and transfer the info into my tracker at the end of the day.
If it’s something I want to share with my audience, but don’t know, I note that it should be a research post. A research post is something to investigate, learn about and reference with helpful information for my audience.
For things that I need to create images for I make a note of what sort of images I might use or create. This triggers my original train of thought and helps me save time when I’m batch creating images each week. I save about 4-6 hours a week using this batching method compared to when I created a post, the images, and everything else in one sitting each time.
I also keep a running list of people I want to interview or products I use and want to review. Opinion posts are popular and fun to read. They help other people make decisions, and it’s fun to add your point of view to a larger conversation.
In my planner I also draft out at least one related social media post per platform I use. That helps me save time when I post, because I can just copy and paste. It also helps me to look back at the analytics and see how those posts performed, so I can tweak and repeat to see if a new post does better to reach my audience.
This brainstorming and tracking method is really simple. Anyone can do it. And SO many bloggers say they do the same thing just to keep their ideas straight.
If you’re still feeling stuck in your content marketing efforts, or you just want to save hours and hours on brainstorming and creating content I can help! I’ve taken my content marketing system and expanded it to include helpful lessons and tips on content marketing.
My content marketing system also includes my content planners, trackers and checklists, so you can use my systems to save you hours each week and have enough content to last at least six months to a year (or more), depending on how often you blog.