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What is the Facebook advanced matching pixel?


February 27, 2020

The Facebook advanced matching pixel gives advertisers the ability to connect their customer data — such as email addresses, phone numbers, and other demographic data — to their Facebook ad campaigns. In 2018, Facebook launched a new and improved version of the Advanced Matching Pixel, which provides advertisers with even more data. Facebook now offers […]

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Why you need a personal Facebook profile for business


January 21, 2020

If you’re promoting your business from your PERSONAL Facebook profile instead of your business page, you’re playing with fire.

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Direct, Organic and Paid Facebook Attribution

Advertising Attribution


November 26, 2019

Facebook attribution can feel a little overwhelming at times. We’re here today to bust through that overwhelm and sort out the difference between direct, organic and paid attribution. Direct The number of conversions that are attributed to visits with no referring domain or UTM parameters that could be detected. Direct also includes conversions that don’t […]

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What is Attribution in Advertising?

Attribution in Advertising

Facebook, Pinterest

November 19, 2019

Today’s shoppers pass through many phases before deciding what to buy, what to sign up for or even what free trials to take. But when it comes to online advertising, most advertisers only measure the last click right before a purchase. That can severely undervalue platforms like Pinterest, Facebook and Instagram that start influencing shoppers’ […]

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How the Facebook Clear History Tool Impacts Advertisers

Facebook clear history tool


November 12, 2019

Facebook has been providing notice to advertisers about updates that are coming up in the second half of 2019, like the Facebook clear history tool. We’re taking a closer look at those and the changes that have already been rolling out in the first half of 2019. Let’s take a closer look at these changes […]

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