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Setting Yourself Up for Instagram Growth


January 30, 2020

Everyone wants to know the secret to Instagram growth. It’s like an elusive fairy tale that few people ever see come true. But it doesn’t have to be. Like everything else, Instagram is one of those platforms that needs a solid strategy and foundation. With the right content strategy, you will start to attract and […]

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Why I Decided to Host a Group Giveaway


January 28, 2020

Everyone has their reasons for wanting to do something in their business. I wanted to host a group giveaway to be able to give back to my audience and build brand awareness at the same time.  My appreciation for the work that goes into an entrepreneur’s life is so strong! The journey from startup to […]

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Why you need a personal Facebook profile for business


January 21, 2020

If you’re promoting your business from your PERSONAL Facebook profile instead of your business page, you’re playing with fire.

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Direct, Organic and Paid Facebook Attribution

Advertising Attribution


November 26, 2019

Facebook attribution can feel a little overwhelming at times. We’re here today to bust through that overwhelm and sort out the difference between direct, organic and paid attribution. Direct The number of conversions that are attributed to visits with no referring domain or UTM parameters that could be detected. Direct also includes conversions that don’t […]

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What is Attribution in Advertising?

Attribution in Advertising

Facebook, Pinterest

November 19, 2019

Today’s shoppers pass through many phases before deciding what to buy, what to sign up for or even what free trials to take. But when it comes to online advertising, most advertisers only measure the last click right before a purchase. That can severely undervalue platforms like Pinterest, Facebook and Instagram that start influencing shoppers’ […]

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How the Facebook Clear History Tool Impacts Advertisers

Facebook clear history tool


November 12, 2019

Facebook has been providing notice to advertisers about updates that are coming up in the second half of 2019, like the Facebook clear history tool. We’re taking a closer look at those and the changes that have already been rolling out in the first half of 2019. Let’s take a closer look at these changes […]

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