How to connect Pinterest to Squarespace to enable rich pins, then validate them. As discussed in my other blog post on Pinterest Rich Pins, these type of pins show the metadata right on the Pin itself. This helps to provide Pinners a richer experience and it helps to increase engagement with your Pins too! They […]
Everyone wants to know the secret to Instagram growth. It’s like an elusive fairy tale that few people ever see come true. But it doesn’t have to be. Like everything else, Instagram is one of those platforms that needs a solid strategy and foundation. With the right content strategy, you will start to attract and […]
Everyone has their reasons for wanting to do something in their business. I wanted to host a group giveaway to be able to give back to my audience and build brand awareness at the same time. My appreciation for the work that goes into an entrepreneur’s life is so strong! The journey from startup to […]
If you’re promoting your business from your PERSONAL Facebook profile instead of your business page, you’re playing with fire.
Facebook attribution can feel a little overwhelming at times. We’re here today to bust through that overwhelm and sort out the difference between direct, organic and paid attribution. Direct The number of conversions that are attributed to visits with no referring domain or UTM parameters that could be detected. Direct also includes conversions that don’t […]
Today’s shoppers pass through many phases before deciding what to buy, what to sign up for or even what free trials to take. But when it comes to online advertising, most advertisers only measure the last click right before a purchase. That can severely undervalue platforms like Pinterest, Facebook and Instagram that start influencing shoppers’ […]
Knowing what to look for to improve your Pinterest profile is half the battle. The 5 Minute Pinterest Audit is here to guide you through a quick assessment of where your profile is set up for success and where it still needs a little work.