In episode 3 of the Marketing and Cocktails Podcast, we’re diving into a pretty big topic for most business owners especially at the beginning. That is how do you market your business when you don’t feel like you’re an expert in your field? Or you feel like your knowledge is not on par with others […]

There are so many marketing myths we could go on for weeks! Instead of tackling them all and bring you to tears, we’ll address a few of the most common ones. Those do the most damage anyway. What’s a marketing myth? A marketing myth is a thing most experts know is wrong but which we […]

There are so many marketing myths we could go on for weeks! Instead of tackling them all and boring you to tears, we’ll address a few of the most common ones. Those do the most damage anyway. What’s a marketing myth? A marketing myth is a thing most experts know is wrong but which we […]

I was challenged in my thinking when a mentor asked if I was hiding. Eek! I was being called out, and it was totally okay, because she admitted she was hiding too. The fear of being visible is a very real thing. We all do it. We all hide for one reason or another. The excuses […]

The Facebook advanced matching pixel gives advertisers the ability to connect their customer data — such as email addresses, phone numbers, and other demographic data — to their Facebook ad campaigns. In 2018, Facebook launched a new and improved version of the Advanced Matching Pixel, which provides advertisers with even more data. Facebook now offers […]

Interactive stories ads are an awesome feature to use for business. Let’s take a look at how you can incorporate this feature into your marketing strategy! Looking at the numbers According to Instagram, 500 million Instagram accounts are using Instagram Stories every day. Fullscreen, ephemeral and native stories are helping businesses tell bigger, faster and […]