The Facebook advanced matching pixel gives advertisers the ability to connect their customer data — such as email addresses, phone numbers, and other demographic data — to their Facebook ad campaigns. In 2018, Facebook launched a new and improved version of the Advanced Matching Pixel, which provides advertisers with even more data. Facebook now offers […]

Interactive stories ads are an awesome feature to use for business. Let’s take a look at how you can incorporate this feature into your marketing strategy! Looking at the numbers According to Instagram, 500 million Instagram accounts are using Instagram Stories every day. Fullscreen, ephemeral and native stories are helping businesses tell bigger, faster and […]

Instagram Stories are becoming one of the best ways to connect with your audience and to grow your followers. Yet a common problem is that posting consistently can be tricky — but it doesn’t have to be difficult!  On Instagram, stickers are super popular right now! There isn’t a ton to choose from on Instagram, […]

Instagram stories can help your business drive beautiful results — Awareness, recall, purchase lift, sales and more. Instagram said that 500 million Instagram accounts use Instagram Stories every day!   Businesses are seeing success with Instagram stories and Instagram stories ads for a range of marketing objectives. Once you figure out how they best fit into […]

How to connect Pinterest to Squarespace to enable rich pins, then validate them.  As discussed in my other blog post on Pinterest Rich Pins, these type of pins show the metadata right on the Pin itself. This helps to provide Pinners a richer experience and it helps to increase engagement with your Pins too!  They […]